OTAs & direct bookings
Why is Booking.com cheaper than your own website?
Find the cause of a direct-rate gap, run a ten-minute check and understand six ways to address it.
The Otterly Journal.
Practical insight for more profitable hotels.
More from the journal
Newest firstPricing strategyOriginal research
Orphan nights: the hidden gaps costing you bookings
See how minimum stays block sellable nights, and what happened when we reopened 49 of them.
Property management
How to choose the right hotel PMS
Know which features matter, test the integrations and avoid costly workarounds.
OTAs & direct bookings
What does Booking.com really cost your hotel?
Work through commission, Genius discounts and payment fees to see what a booking earns.
Pricing strategy
Hotel revenue management: start with the essentials
Understand the four pillars, the numbers to watch and your options for putting them into practice.
OTAs & direct bookings
Hotel channel management, explained
Understand how availability and rates reach your booking channels, and where errors creep in.
Revenue software
Dynamic hotel pricing: DIY, software or managed?
Compare ways to run dynamic pricing, choose what fits your hotel and measure the results.
Market dataOriginal research
Your first month of dynamic pricing, in numbers
Look inside the recommendations: small adjustments, price cuts and a human review before rates go live.
Pricing strategy
Why independent hotels hesitate to change their rates
Six practical barriers to dynamic pricing, from awkward systems to worries about losing a booking.
Market dataOriginal research
Bank holiday pricing: what 438 hotels revealed
We compared the same room at 222 South West independents into the bank holiday weekend. Almost 80% did not move their price at all.