Notes from Otterly
Things we're seeing in the data, things we keep being asked by hotel owners, and the occasional opinion. Written by Nathan and Alex.
What a property management system really does for a small UK hotel, the features and integrations that matter, and the pitfalls to avoid when you switch.
Read the guide →What Booking.com really costs a small UK hotel once Preferred Partner, Genius and payment fees are counted, and how to protect your margin.
Read the guide →Revenue management for a small independent hotel: the four pillars, the numbers that matter, the myths to ignore, and three realistic ways to actually run it.
Read the guide →What channel management is for a small hotel, how a channel manager works, the pitfalls to avoid, and why it is the base layer for smarter pricing.
Read the guide →A plain-English guide to dynamic pricing for small UK hotels: what it is, how it works, the DIY versus managed choice, how to measure it, and how to start without a PMS integration.
Read the guide →What to expect in your first month with Otterly. Around 100 small recommendations, average move £1.28, a third of them cuts, work concentrated 1 to 12 weeks ahead of stay.
Read the analysis →Six reasons most independent hotels aren't moving their rates for peak weekends, from PMS pain to algorithm fear, with a bit of inside view from years in chain pricing teams.
Read the analysis →What the chains did, what the indies did, and a closer look at Hayle, where the Premier Inn just overtook two independent hotels next door.
Read the analysis →