Notes from Otterly

Analysis and notes on independent hotel pricing.

Things we're seeing in the data, things we keep being asked by hotel owners, and the occasional opinion. Written by Nathan and Alex.

19 May 2026 · Analysis

Why most indie hotels aren't pricing dynamically. Here's what we hear.

Six reasons most independent hotels aren't moving their rates for peak weekends, from PMS pain to algorithm fear, with a bit of inside view from years in chain pricing teams.

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19 May 2026 · Analysis

We tracked 438 South West indie hotels into bank holiday weekend. Most of them haven't moved a penny.

What the chains did, what the indies did, and a closer look at Hayle, where the Premier Inn just overtook two independent hotels next door.

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