Your pricing is costing you money every night.

Independent UK hotels, B&Bs, and inns with 5–150 rooms. Large enough that smarter pricing meaningfully moves your revenue, small enough that hiring a full-time revenue manager doesn’t make commercial sense. If you’re not sure whether your hotel fits, book a 15-minute call and we’ll tell you straight.

Independent UK hotels, B&Bs, coaching inns, country house hotels, boutique hotels, seasonal coastal hotels. Anything from 5 to 150 rooms. If you sell rooms to the public and you’re not part of a major chain, we’ll usually have something useful to say.

Yes, often more than it does for chains. Chains already move rates daily, so their pricing is already responsive. Independent hotels typically set rates once a year and leave them alone, which is exactly why they capture larger uplifts when they start pricing dynamically. The 25% average revenue uplift we cite comes from years of pricing for both chain and indie properties.

Most independent hotels we work with see 15 to 25 percent revenue uplift over a full year, with bigger swings around peak weeks and bank holidays. The lift comes from charging more on the nights people are willing to pay more, and protecting your baseline on softer dates. We’ll give you a hotel-specific estimate on our first call.

We do, personally. Nathan and Alex spent careers building dynamic pricing for Premier Inn, National Express, and other UK brands. Your hotel isn’t handed to a junior analyst; every recommendation is signed off by one of us. We strongly believe a person who knows your hotel beats directionless rules-based software every time. That conviction is the whole reason Otterly exists.

Most are self-serve software tools. You sign up, connect your PMS, and figure it out yourself. Some hotels get great results from them. But most independents we’ve spoken to either never adopted one or tried and stopped using it, because software without expertise behind it only gets you so far.

We’re people who manage your pricing for you, backed by our own expertise and technology. We’re so confident in our approach that we offer a performance guarantee: if we don’t deliver measurable uplift, you don’t pay.

You don’t need to connect anything to get started. We’re people doing the analysis, not a software platform, so we work off what your hotel already shows publicly. When you’re ready to put our recommendations into your system you choose how: we log in to your PMS as a sub-user and make the rate changes for you, or we send you a clear bulk-upload list of changes to apply yourself. Whichever fits your way of working.

Eventually, no, we run your pricing for you. But we start with you fully in the loop. For the first few weeks every change is yours to approve, so you can see exactly what we’re recommending and why. Once you’re confident in our work, most hotels hand the keys over and let us run it fully on their behalf. You can pause or override anything, anytime.

Our standard rate is £100 per hotel per month for our managed pricing service, with no minimum term. We’ve deliberately set our pricing so any hotel we take on will see significant revenue uplift above the fee; that’s the bet we make with you. If your situation needs flexing, or if a free way in makes more sense for you to start, we’ll explore that on our first call.

There’s no long contract. Our managed service is month-to-month, no minimum term, no notice period, no penalty if you stop. We earn your business every month or we don’t keep it.

On our managed service, if we don’t deliver measurable revenue uplift against your existing baseline, you don’t pay. We calculate uplift against your current occupancy and average rate, so the comparison is honest, not a moving target. Before we take you on, we make sure we can move the numbers for your specific hotel. If we can’t, we’ll say so on the first call rather than waste your time.

Your first pricing recommendation is implemented within seven days of starting with us. Most hotels see measurable revenue impact within the first peak period we price for you, typically 4–8 weeks.