We get to know your place.
A chat about your rooms, your guests and what you want to achieve. We agree your price limits and get everything connected.
Pricing your hotel is a full-time job.Let Otterly handle it.
We look after your room prices, every day.
You get on with looking after your guests.
You’ll speak to Nathan.Your pricing person. A phone call away. ↗
Estimated added revenue since 1 July
+£8,555
on top of what the old rates would have made. That’s 6.5% more.
£131,954 at the old rates+£8,555 from Otterly
Compared with the hotel’s previous rates. Demo figures, not a promised result.
Every night has its own price.
12 to 25 October. Pick a night to see how it’s filling up.
BookedExpected
6% ahead of this time last year.
£211,277 of room revenue on the books.
Year-on-year revenue, not the impact of pricing alone.
This yearBookedExpectedLast year
October revenue is £16k ahead.
£158,653 on the books. £142,585 at this point last year.
This yearLast year
Simplified views of our public hotel demo · 5 October 2026. Open the full demo
“They are very knowledgeable, always happy to help. Saves me time and generates more money for the business.”
“In just a few months, Otterly have delivered nearly eight times their fee in additional revenue.”
“We are only a small business and they are responsive and good value with fresh ideas”
You’ve got a hotel to run.
Leave the daily pricing to us.
Let’s take one thing off the list.
We look after your prices.
Our software checks demand. Nathan reviews the prices and puts the changes live in your booking system. Busy Saturday or quiet Tuesday, it’s covered.
You get on with your day.
More time for your guests, less time checking prices. Your dashboard is there when you want a look, and Nathan is a phone call away.
You’re always in charge.
- You choose your lowest and highest prices.
- Change a price or pause us at any time.
- See every change in your dashboard.
Works with the booking system you already use.
- Little Hotelier
- Mews
- Guestline
- Cloudbeds
- Eviivo
- InnStyle
- and many more
Simple pricing. Personal support.
No setup fee. No long contract. Cancel anytime.
For smaller independent hotels
Co-pilot
Your daily room pricing, taken care of.
From£150/ month
Includes your first 5 rooms,
then £15 per additional room.
- Daily rates, reviewed and put live
- Competitors and demand checked
- Your dashboard and a monthly update
- Nathan on the end of the phone
3× return promise ⓘ
Let’s talk about your hotel ↗For hotels with fewer than 30 rooms.For larger hotels & groups
Captain
A revenue manager in your corner.
From£500/ hotel / month
A plan and a quote
built around your hotel.
- Everything in Co-pilot
- More hands-on revenue management
- Pricing strategy for your property
- Direct support from Nathan
5× return promise ⓘ
Find the right fit ↗For hotels with 30+ rooms, and groups.Holiday lets? We look after those too.
Let’s have a chat ↗20% of the extra revenue we add. No uplift, no fee.
How does the return promise work?
We measure added revenue against the baseline we agree with you, over a quarter. If it falls below your plan’s promised multiple of fees, your fees pause until the return is back above it.
What does that
look like for you?
Co-pilot: £150 for your first 5 rooms, then £15 per additional room each month.
Talk it through with Nathan ↗Your monthly cost
£375 / month
Our 3× return promise
£1,125 extra revenue / month
What a 5× return looks like
£1,875 extra revenue / month
A bigger hotel.
A plan built around it.
Captain includes a 5× return promise. We’ll agree your fee and the revenue target together on a call.
We check the 3× promise each quarter. If added revenue falls below it, your fees pause until the return is back above it.
All figures are monthly equivalents. The 5× example shows what that return would mean, not a forecast for your hotel. Our combined client results are above 5×; individual results vary.
Good with numbers.
Good on the phone.
Good on the phone.
You don’t need to
be a tech person.
Something odd in your booking system? Not sure why a room isn’t selling? Start with me. I’ll help you work out what’s going on.
I’m Nathan. I build the pricing, look after your rates and pick up the phone. You won’t have to explain your hotel all over again.
Come and say helloA little about me
I’ve spent my career specialising in pricing. At Premier Inn, I saw what slick pricing systems could do. As the chain expanded into new towns, I also saw how hard it was for local independents to compete.
I wanted to build something better for independent hotels: that level of pricing expertise, with someone who knew their hotel and was on their side.
It took another ten years of honing my craft to get here. Now I put that experience to work for independents, through Otterly.
Have a look around.
Explore the hotel dashboards. No login, no sales call, just a look.
Small independent hotel
Prices, bookings and the difference they make.
Explore the demo ↗
Larger independent hotel
A closer look at a bigger operation.
Explore the demo ↗
Public demos with anonymised hotel details.
How do you price today?
Wherever you’re starting, we can take the daily work off your hands.
“I set my rates and leave them.”
We check when a busy night could earn more, or a quieter night needs a different price.
“I change the prices myself.”
Keep your say. Hand over the daily checks, decisions and updates.
“I already use a pricing tool.”
You still configure the tool and check its suggestions. We do that work for you, and show you the results.
Same hotel, same bookings.
One hotel kept both pricing plans running after switching from a competitor. We compared what each plan would earn on the same bookings.
One hotel, July to 4 October 2026. Compared with its previous rate card.
Otterly+13.7%
A competitor+3.7%
How we compared them
From July until 4 October 2026, the same bookings were valued under both pricing plans, against the hotel’s previous rate card. This comparison does not measure how different prices might have changed demand.
Otterly’s figure includes price changes and reopening single nights blocked by minimum-stay rules. It is one hotel’s result, not an average or a guarantee.
5×+
the fees paid
Estimated added revenue across our hotels, combined.£10m+
in annual hotel revenue
At the hotels whose pricing we manage.Good questions.
Do I have to learn another bit of software?
No. We do the daily pricing work and put the approved changes into your existing booking system. Your dashboard is there when you want a look, and you can always call us instead.
Will this work with my booking system?
We can work with any booking system. Tell us which one you use and we’ll explain how we’ll put your prices live. You won’t need to change systems to work with us.
Do I still have the final say?
Always. We agree your price limits and any rules before we start. You can ask about any decision, change a rate or pause us.
We already use pricing software. Can you help?
Yes. You may still be configuring the tool, checking its suggestions and changing prices yourself. We take on that day-to-day work, with a person reviewing your rates and someone you can call.
What happens on the first call?
You’ll speak to Nathan. We’ll talk about your rooms, booking system and current pricing, look through a demo, and finish with a clear quote. Then you can decide whether you’d like to give it a go.
Am I tied into a long contract?
No setup fee and no long contract. Our hotel plans run month to month, and you can cancel anytime.
A little help with the tricky bits.
Practical reads from the Otterly Journal.
Start here
What is revenue management?
A plain-English guide for independent hotels.
Read the guide ↗In practiceYour first few weeks of better pricing.
What changes, and what stays in your hands.
Take a look ↗Worth a lookThe rooms your minimum stay is blocking.
Those little gaps can make a bigger difference than you’d think.
Read the story ↗One less thing on your list
Shall we take
pricing off your hands?
A demo, a chat and a quote with Nathan. No obligation.
