Pricing your hotel is a full-time job. Let Otterly handle it.

Independent UK hotels, B&Bs, and inns with 5-150 rooms. Large enough that smarter pricing meaningfully moves your revenue, small enough that hiring a full-time revenue manager doesn’t make commercial sense. If you’re not sure whether your hotel fits, book a 15-minute call and we will let you know.

Independent UK hotels, B&Bs, coaching inns, country house hotels, boutique hotels, seasonal coastal hotels. Anything from 5 to 150 rooms. If you sell rooms to the public and you’re not part of a major chain, we’ll usually have something useful to say.

Yes, often more than it does for chains. Chains already move rates daily, so their pricing is already responsive. Independent hotels typically set rates once a year and leave them alone, which is exactly why they capture larger uplifts when they start pricing dynamically. The 25% average revenue uplift we cite comes from years of pricing for both chain and indie properties.

Most independent hotels we work with see 15 to 25 percent revenue uplift over a full year, with bigger swings around peak weeks and bank holidays. The lift comes from charging more on the nights people are willing to pay more, and protecting your baseline on softer dates. We’ll give you a hotel-specific estimate on our first call.

We do, personally. Nathan and Alex spent careers building dynamic pricing for Premier Inn, National Express, and other UK brands. Every recommendation is signed off by one of us. We strongly believe a person who knows your hotel beats directionless rules-based software every time.

Most are self-serve software tools. You sign up, connect your PMS, and figure it out yourself. Some hotels get great results from them. But most independents we’ve spoken to either never adopted one or tried and stopped using it, because software without expertise behind it only gets you so far.

We’re people who manage your pricing for you, backed by our own expertise and technology. We’re so confident in our approach that every plan carries a return promise: at least 3x your fees back on Co-pilot, 5x on Captain, measured on your monthly statement. A quarter under the promise pauses your fees until the return is back above it.

Yes, since we make the changes for you. The simplest way is a staff or sub-user login to your PMS or channel manager, the same kind of access you would give a new member of staff. We use it to read your live position and update your rates, nothing else. There is nothing to install, no need to switch systems, and you can see everything we do and revoke access at any time.

We run your pricing, so yes, making the changes is the job you are handing us. But you are never in the dark. You set the guardrails (your floors, ceilings and any rules you care about), you get a clear record of what we changed and why, and you can pause or override anything at any time. You stay in control, you just do not have to do the work.

There are three plans. Co-pilot is £150 per month for hotels up to 5 rooms, then £15 per room, and runs your day to day pricing plus the rate card, stay rules and orphan nights underneath it, with a person on the phone when you want one. It serves hotels up to 30 rooms. Captain is fractional revenue management for hotels of 30 rooms and up, groups and multi-property operators, from £500 per hotel per month. Holiday lets (cottages, apartments and Airbnb-style properties) are £75 per month for up to 2 properties, then £25 per property after that. Large houses of 5 bedrooms or more, and portfolios of 30 bedrooms and up, are Captain, from £500 per portfolio per month. No setup fees, no annual contract, cancel any month. See the full pricing table.

There’s no long contract. Our managed service is month-to-month, no minimum term, no notice period, no penalty if you stop.

Every plan carries a return promise: 3x your fees on Co-pilot, 5x on Captain. Your monthly statement shows each change we made and what it earned, against the baseline we agree when you join. A quarter under your plan’s multiple pauses your fees until the return is back above it. Before we take you on, we make sure we can move the numbers for your specific hotel. If we can’t, we will say so on the first call.

Your first rate changes go live within seven days of starting with us. Most hotels see measurable revenue impact within the first peak period we price for you, typically 4-8 weeks.