Pricing your hotel is a full-time job. Let Otterly handle it.

Independent UK hotels, B&Bs, and inns with 5–150 rooms. Large enough that smarter pricing meaningfully moves your revenue, small enough that hiring a full-time revenue manager doesn’t make commercial sense. If you’re not sure whether your hotel fits, book a 15-minute call and we’ll tell you straight.

Independent UK hotels, B&Bs, coaching inns, country house hotels, boutique hotels, seasonal coastal hotels. Anything from 5 to 150 rooms. If you sell rooms to the public and you’re not part of a major chain, we’ll usually have something useful to say.

Yes, often more than it does for chains. Chains already move rates daily, so their pricing is already responsive. Independent hotels typically set rates once a year and leave them alone, which is exactly why they capture larger uplifts when they start pricing dynamically. The 25% average revenue uplift we cite comes from years of pricing for both chain and indie properties.

Most independent hotels we work with see 15 to 25 percent revenue uplift over a full year, with bigger swings around peak weeks and bank holidays. The lift comes from charging more on the nights people are willing to pay more, and protecting your baseline on softer dates. We’ll give you a hotel-specific estimate on our first call.

We do, personally. Nathan and Alex spent careers building dynamic pricing for Premier Inn, National Express, and other UK brands. Your hotel isn’t handed to a junior analyst; every recommendation is signed off by one of us. We strongly believe a person who knows your hotel beats directionless rules-based software every time. That conviction is the whole reason Otterly exists.

Most are self-serve software tools. You sign up, connect your PMS, and figure it out yourself. Some hotels get great results from them. But most independents we’ve spoken to either never adopted one or tried and stopped using it, because software without expertise behind it only gets you so far.

We’re people who manage your pricing for you, backed by our own expertise and technology. We’re so confident in our approach that we offer a performance guarantee: if we don’t deliver measurable uplift, you don’t pay.

Yes, since we make the changes for you. The simplest way is a staff or sub-user login to your PMS or channel manager, the same kind of access you would give a new member of staff. We use it to read your live position and update your rates, nothing else. There is nothing to install, no need to switch systems, and you can see everything we do and revoke access at any time.

We run your pricing, so yes, making the changes is the job you are handing us. But you are never in the dark. You set the guardrails (your floors, ceilings and any rules you care about), you get a clear record of what we changed and why, and you can pause or override anything at any time. You stay in control, you just do not have to do the work.

£150 per month for hotels up to 20 rooms, plus £10 per room above 20. No setup fees, no annual contract, cancel any month. We’ve deliberately set our pricing so any hotel we take on will see significant revenue uplift above the fee; that’s the bet we make with you. See the full pricing table.

There’s no long contract. Our managed service is month-to-month, no minimum term, no notice period, no penalty if you stop. We earn your business every month or we don’t keep it.

On our managed service, if we don’t deliver measurable revenue uplift against your existing baseline, you don’t pay. We calculate uplift against your current occupancy and average rate, so the comparison is honest, not a moving target. Before we take you on, we make sure we can move the numbers for your specific hotel. If we can’t, we’ll say so on the first call rather than waste your time.

Your first rate changes go live within seven days of starting with us. Most hotels see measurable revenue impact within the first peak period we price for you, typically 4–8 weeks.