Pricing intelligence for independent hotels

The price on your rooms tonight? It’s wrong.

We built dynamic pricing tools for Premier Inn, National Express, and some of the UK’s biggest brands. Now we’re building them for independent hotels — so a 50-room boutique gets the same pricing intelligence as an 800-room chain.

25% average revenue uplift from dynamic pricing Built for 10–150 room hotels The methodology used by the UK’s leading chains

The problem

Sound familiar?

You set your rates at the start of the season and barely touch them

You know you should adjust more often. But between running the hotel, managing staff, and looking after guests, pricing falls to the bottom of the list. Meanwhile, the chains are adjusting theirs 30+ times a day.

OTAs take 15–25% and there’s no obvious way out

Booking.com and Expedia take a quarter of your revenue. You’d love more direct bookings, but they outspend you on marketing and their booking experience is hard to compete with.

Your best nights sell out weeks in advance and you know you left money on the table

That bank holiday weekend was fully booked by March. The festival Saturday sold out in days. You charged your standard rate and watched it fill instantly — which means you underpriced it.

What we do

The same pricing intelligence we developed for the chains — built specifically for your hotel

We track your competitors’ rates, local events, and market demand every day — and tell you exactly what to charge, and why. You get pricing recommendations from the experts. We do the heavy lifting. And unlike a piece of software you’re left to figure out on your own, there’s always a person behind it who knows your hotel.

Pricing Quick Win One-off engagement

One period. Restructured. Measured.

We take one period you’re struggling with — often a bank holiday, a festival, or high season — and restructure your rates based on market data, competitor positioning, and demand signals. You see the impact on that period’s revenue and decide whether to go further. Most hotels see 15–25% uplift on the dates we touch.

Book a free call
Revenue Partner Ongoing monthly

Your dedicated pricing team

We monitor your market continuously, adjust your rates weekly, flag opportunities you’d otherwise miss, and report on the impact every month. Everything we did as pricing directors at the chains — without the £1,500 day rate.

Book a free call

The opportunity

How much is your pricing costing you?

Move the sliders to match your hotel. The number on the right is what we typically see hotels like yours leave on the table each year.

Annual revenue opportunity
£0
per year — based on your inputs

An estimate based on our experience helping hotels like yours. Your free dashboard will show you the real number based on your actual market.

Build your dashboard

Your dashboard

This is what we build for every hotel we work with

Sample preview
otterlybooked.com/your-hotel
Your Hotel YOUR LOCATION · YOUR ROOMS
Updated 12 mins ago
Annual opportunity
£52,400
+18% vs. current
Underpriced dates
23
in next 90 days
Vs. comp set
−14%
average rate gap
11£128
12£132
13£135
14£140
15£155
16£165
17£148
18£128
19£130
20£140
21£145
22£170
23£185
24£155
On market Underpriced Overpriced
01

Your rates vs competitors

See exactly where you sit against 3–5 comparable hotels across the next 90 days.

02

Dates you’re underpriced

Colour-coded flags for events, bank holidays, and high-demand periods where your rate is below market.

03

Your revenue opportunity

A clear pound figure showing what smarter pricing could earn you this year.

About us

We’ve done this before. At scale.

Nathan Noerr
Pricing & Revenue Strategy

Nathan has spent over a decade leading pricing transformations for some of the UK’s biggest brands. At National Express, he led the shift from manual pricing to machine-learning-driven dynamic pricing, unlocking £7m in additional profit. At Premier Inn, he ran pricing and strategy for their 800+ hotels, and oversaw the shift to the new dynamic pricing world. He wants to do the same for your hotel.

Previously at Strategy& (PwC), and across consulting engagements for M&S, Bain Capital, SHL, and others.

Alex Robinson
Commercial & Technology

Alex has been CFO of a tech company serving tens of millions of users, a strategy consultant at BCG, and an investment banker at Citi. At Gett, he served as both Finance Director and Operations Director, running UK operations and leading the business through its transition to profitability.

He builds the data infrastructure and commercial model behind Otterly Booked — making sure the pricing intelligence is accurate, the tools work, and the economics make sense for independent hotels. He joined because he saw an industry where the technology existed but nobody had packaged it properly for the people who needed it most.

FAQ

Questions we get asked

No. Our initial analysis uses only publicly available data — your rates, your competitors’ rates, and local demand signals. No PMS integration, no setup, no IT involvement. If we work together ongoing, we can integrate with your systems later to go deeper — but it’s never required to get started.

Most are self-serve software tools. You sign up, connect your PMS, and figure it out yourself. Some hotels get great results from them. But most independents we’ve spoken to either never adopted one or tried and stopped using it — because software without expertise behind it only gets you so far.

We’re people who manage your pricing for you, backed by our own expertise and technology. We’re so confident in our approach that we offer a performance guarantee — if we don’t deliver measurable uplift, you don’t pay.

Primarily 20–150 rooms. Large enough that pricing optimisation moves the needle, small enough that hiring a full-time revenue manager doesn’t make sense.

The dashboard is free. The Quick Win is a one-off engagement. The Revenue Partner is a monthly fee that’s typically less than what you’d save in a single month. We’ll give you exact numbers on a call once we understand your hotel.

The dashboard shows you your opportunity immediately. If you go ahead with a Quick Win, most hotels see measurable impact within the first peak period we work on — usually 4–8 weeks.

The price on your rooms tonight? Let’s fix it.

Build your dashboard