Otterly Original Research
What we find in the market and in our day-to-day hotel pricing work. Original analysis, with the samples, dates and context behind the numbers.
From our hotel work
49blocked nights
reopened
reopened
2 hotels · July to August 2026
Orphan nights: the hidden gaps costing you bookings
See how minimum stays block sellable nights, and what happened when we reopened 49 of them.
Inside the recommendations
33%were
price cuts
price cuts
Rounded share · June 2026 analysis
Your first month of dynamic pricing, in numbers
Look inside the recommendations: small adjustments, price cuts and a human review before rates go live.
Otterly original research
438independent
hotels tracked
hotels tracked
222 comparable properties · South West
Bank holiday pricing: what 438 hotels revealed
We compared the same room at 222 South West independents into the bank holiday weekend. Almost 80% did not move their price at all.