Market data & benchmarks
Original observations from the hotels we track and the pricing work we do. Each article explains its sample, context and limitations, so you can judge what applies to your hotel.
Original research and field notes
Inside the recommendations
33%were
price cuts
price cuts
Rounded share · June 2026 analysis
Your first month of dynamic pricing, in numbers
Look inside the recommendations: small adjustments, price cuts and a human review before rates go live.
Otterly original research
438independent
hotels tracked
hotels tracked
222 comparable properties · South West
Bank holiday pricing: what 438 hotels revealed
We compared the same room at 222 South West independents into the bank holiday weekend. Almost 80% did not move their price at all.